StyleScoopDaily is for you, all you self-proclaimed fashionistas! It’s for you to trawl through, get fashionably inspired, and receive industry news from my perspective.

And the little bird behind it all is me, Sarah… Just so you know! I’m just a twenty-something girl living, working and enjoying life in London, and hope to give you an insight into how fashion permeates my world.

I set up StyleScoopDaily  in February 2012 (so it’s just a baby!) as an outlet for all the obsessive fashion inspiration that was bubbling around in my head. I’ve always been driven emotionally by beauty, creativity and style. I’m SUCH an aesthete, so I needed a comprehensive way of ‘archiving’, as it were, and expressing my thoughts on fashion. StyleScoopDaily’s tumblr and my Pinterest boards also help me do this.

I’m constantly evolving and changing StyleScoopDaily as it grows, to make it a more enjoyable and accessible experience for you guys, and more fun for me!

If you want to share a little love, entertain, share your thoughts, or get in touch aboutanything at all however arbitrary, please email me at stylescoopdaily@gmail.com. Even if you have ideas for posts you wanna see or are interested in contributing, please reach out. I’d absolutely love to hear from you.

        Sarah, Founder of StyleScoopDaily xxx